In Britain and the urban United States, from 1972-1974, fashions were inspired by extravagantly-dressed glam rock stars such as David Bowie and Roxy Music. Glitter was in vogue. Women wore high-waisted, flared satin trousers or denims, the latter usually decorated with rhinestones, tight lurex halter tops, bright lamé or antique velvet dresses, whose hemlines normally ended just below the knee, satin hot pants, sequined bra tops, and occasionally they wore ostrich- feather boas draped over their shoulders or turbans on their heads. The 1930s and 1940s look was also popular, and many women bought their clothes at second-hand shops. The short, imitaion rabbit-fur jacket was a hot fashion item during this period. Make-up was garish and glittery, with eyebrows thinly plucked. Bianca Jagger, who often used an ebony walking stick, wore peacock-feathers in her cloche hats, green sequined shoes, transparent blouses, and carried an ivory cigarette- holder, was a fashion icon. The men often wore lamé suits, silver astronaut-style outfits, wide-legged denims, and rhinestone-studded shirts. Their hair was long and softly layered, or spiky and sometimes multi-coloured.
Platform shoes with soles 2-4 inches thick became the style for both men and women. Men's ties broadened and became more colorful, as did dress shirt collars and suit jacket lapels.
Another trend for both sexes was the fitted blazer, which flared slightly at the hip. It came in a variety of fabrics, including wool, velvet, suede, and leather. The buttons were covered and the lapels wide.
For teenage girls and young women the crop top was often worn, sometimes with a halter neck or else tied in a knot above the midriff.
Women's hair was usually worn long, with a central parting.This was the style preferred by teenagers until the end of the decade. In the early 1970s, the shorter shag-style and wavy "gypsy" haircuts were also the rage for women. Blonde-streaked or "frosted" hair was also popular.
By the mid-1970s hip-huggers were gone, replaced by the high-waisted jeans and trousers with wide, flared legs. These lasted until the end of the decade when the straight, cigarette-leg jeans came into vogue.
The dancer's leotard became an important feminine fashion accessory in 1974. It remained in style throughout the decade.
In Britain and Ireland, in the early to mid-1970s, there was the bootboy subculture which influenced youthful male attire with the parallel jeans, which were flared jeans that stopped at mid-calf. These were worn with heavy workman's bovver boots, braces, (US suspenders), and denim jackets. Their hair was usually worn longish by the middle of the decade.
The wrinkled look for women enjoyed a brief vogue in 1975, as did flared denim skirts which ended just below the knee. Trendy colours were dusty rose, Prussian blue, rust, and brown.
Fashion influences were peasant clothing, such as blouses with laces or off-the-shoulder necklines, inspired by those worn in the 17th century. Yves St Laurent introduced the peasant look in 1976, and it became very influential. Skirts were gathered into tiers and shoulderlines dropped. Camisoles were worn. Clothing became very unstructured and fluid at this point. Embroidered clothing, either self-made or imported from Mexico or India also enjoyed favour. Floral-patterned prints were in fashion. Fake-flower chokers and hair combs were often worn with the peasant skirts. In 1977, the ruffled sundress coupled with a tight t-shirt worn underneath enjoyed a brief popularity.
Another trend for both sexes was the fitted blazer, which flared slightly at the hip. It came in a variety of fabrics, including wool, velvet, suede, and leather. The buttons were covered and the lapels wide.
For teenage girls and young women the crop top was often worn, sometimes with a halter neck or else tied in a knot above the midriff.
Women's hair was usually worn long, with a central parting.This was the style preferred by teenagers until the end of the decade. In the early 1970s, the shorter shag-style and wavy "gypsy" haircuts were also the rage for women. Blonde-streaked or "frosted" hair was also popular.
By the mid-1970s hip-huggers were gone, replaced by the high-waisted jeans and trousers with wide, flared legs. These lasted until the end of the decade when the straight, cigarette-leg jeans came into vogue.
The dancer's leotard became an important feminine fashion accessory in 1974. It remained in style throughout the decade.
In Britain and Ireland, in the early to mid-1970s, there was the bootboy subculture which influenced youthful male attire with the parallel jeans, which were flared jeans that stopped at mid-calf. These were worn with heavy workman's bovver boots, braces, (US suspenders), and denim jackets. Their hair was usually worn longish by the middle of the decade.
The wrinkled look for women enjoyed a brief vogue in 1975, as did flared denim skirts which ended just below the knee. Trendy colours were dusty rose, Prussian blue, rust, and brown.
Fashion influences were peasant clothing, such as blouses with laces or off-the-shoulder necklines, inspired by those worn in the 17th century. Yves St Laurent introduced the peasant look in 1976, and it became very influential. Skirts were gathered into tiers and shoulderlines dropped. Camisoles were worn. Clothing became very unstructured and fluid at this point. Embroidered clothing, either self-made or imported from Mexico or India also enjoyed favour. Floral-patterned prints were in fashion. Fake-flower chokers and hair combs were often worn with the peasant skirts. In 1977, the ruffled sundress coupled with a tight t-shirt worn underneath enjoyed a brief popularity.
Custom T-Shirts / Baseball Jerseys
Short-sleeved t-shirts of various colors personalized with iron-on decal illustrations or appliquéd letters spelling a name or message were very popular among teen and pre-teen boys in the U.S. during the late 70s. It was also the trend for teenagers and young men to carry a pack of cigarettes under the sleeve. Also popular were baseball jerseys or "baseball sleeves" (white shirts with colored sleeves worn under baseball uniform shirts). These were worn plain or with appliquéd pictures or words, as described above.
One-Piece Swimsuits
American actress Farrah Fawcett, who starred in the late 1970s programme Charlie's Angels was a sex symbol for that time period. Her poster that sold millions, featured the actress with her long mane of streaked-blonde hair, perfect white teeth, and wearing a one-piece swimsuit that launched the trend for the maillot, which was, when it resurged in the 1970s, a sexy, tight swimsuit, with deep neckline and high-cut legs, worn by young women and girls in the latter half of the decade.
Three-Piece Suits
The 1970s saw a return to three-piece suits (suits with matching vests), worn with the wide-collar shirts carried over from the 1960s. Sometimes these were worn without ties as dance-club wear, or even in just a vest and jacket combination as depicted in the film Saturday Night Fever. As formal wear, however, the three-piece slowly died out in the early 1980s, by which time the outfit had come to be associated with lawyers.[citation needed]
Cosmetics
Main article: Cosmetics in the 1970s
Cosmetics in the 1970s reflected the contradictory roles ascribed to the modern woman. For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends.The era's two primary visions were the daytime "natural look" presented by American designers and Cosmopolitan magazine, and the evening aesthetic of sexualized glamour presented by European designers and fashion photographers.In the periphery, punk and glam were also influential. The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.
Short-sleeved t-shirts of various colors personalized with iron-on decal illustrations or appliquéd letters spelling a name or message were very popular among teen and pre-teen boys in the U.S. during the late 70s. It was also the trend for teenagers and young men to carry a pack of cigarettes under the sleeve. Also popular were baseball jerseys or "baseball sleeves" (white shirts with colored sleeves worn under baseball uniform shirts). These were worn plain or with appliquéd pictures or words, as described above.
One-Piece Swimsuits
American actress Farrah Fawcett, who starred in the late 1970s programme Charlie's Angels was a sex symbol for that time period. Her poster that sold millions, featured the actress with her long mane of streaked-blonde hair, perfect white teeth, and wearing a one-piece swimsuit that launched the trend for the maillot, which was, when it resurged in the 1970s, a sexy, tight swimsuit, with deep neckline and high-cut legs, worn by young women and girls in the latter half of the decade.
Three-Piece Suits
The 1970s saw a return to three-piece suits (suits with matching vests), worn with the wide-collar shirts carried over from the 1960s. Sometimes these were worn without ties as dance-club wear, or even in just a vest and jacket combination as depicted in the film Saturday Night Fever. As formal wear, however, the three-piece slowly died out in the early 1980s, by which time the outfit had come to be associated with lawyers.[citation needed]
Cosmetics
Main article: Cosmetics in the 1970s
Cosmetics in the 1970s reflected the contradictory roles ascribed to the modern woman. For the first time since 1900, make-up was chosen situationally, rather than in response to monolithic trends.The era's two primary visions were the daytime "natural look" presented by American designers and Cosmopolitan magazine, and the evening aesthetic of sexualized glamour presented by European designers and fashion photographers.In the periphery, punk and glam were also influential. The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.
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